What are the Best Freebies for Lead Generation?

If you use your blog to generate leads for your business, you’ve probably tried offering a few freebies. But as you know, it’s not easy to get people to take the next step. This is why it’s important to include a call to action on all of your pages so that people know what you want them to do. 

Of course, not every call to action needs to be sales-orientated. You can use calls to action to get visitors to take the next step, whether it’s signing up for text messages, downloading a shopping guide or joining a loyalty program. 

To increase engagement, we’ve listed out some of the best freebie ideas for lead generation. Focus on the ones that will help grow your email list and move leads further down the pipeline. 


Ebooks aren’t anything new, but people still love them. They provide value to readers and typically contain information that can’t be found elsewhere on the internet. This information can come from your own internal research, industry data or personal observations. 

On your end, ebooks are quick and easy to produce. And don’t think that you need to work from scratch. Your ebook could include some of your top blog posts, as well as insight from your employees. 

Checklists and cheat sheets 

Checklists and cheat sheets are both great lead magnets. People like having all the important information they need in one place, and a checklist or cheat sheet provides this. Both documents are easy to create, and you can even turn it into a content upgrade or bundle it with your ebook. 

Downloadable templates 

Another freebie that people love is templates. A template can be basically anything that offers a starting point. Consider some of the ways you can help your target audience by getting them off on the right foot – email templates, Facebook ad templates, database template, etc. Your audience will be happy you thought of them! 

Swipe files 

Need something even more irresistible than templates? Swipe files are the answer. In this case, a swipe file is a digital folder that contains great marketing ideas that you’ve learned over the years. People like these files because they contain many ideas in a concise manner. All they have to do is swipe through each one. 


Toolkits are a huge lead magnets because they give “newbies” all the essential tools they should have on hand. A built-in benefit you can get from this lead magnet strategy is the role of an affiliate. If you positively promote certain products and services, you can become an affiliate and earn some side money. 

These are some of the best freebies for generating quality leads for your business. Contact WSI Internet Partners to discuss the ways you can create and add these freebies to your website. They are mostly easy and inexpensive to create but can have big gains in terms of engagement and conversions.

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