How Different Generations Use Social Media

Animoto recently launched a survey to better understand how consumers’ purchase habits are influenced by a brand’s social media presence. Originally, the survey focused on Millennials, but Animoto looked closer at Gen Z, Gen X and Baby Boomers. If 75 percent of Millennials’ purchase decisions are influenced by a brand’s social media activity, that has…

Ways to Stay Connected to Your Customers During Coronavirus

More than 100 million Americans have been ordered to stay home, though it’s still okay to shop for groceries, walk the dog and pick up medicine. Nevertheless, these stay-at-home orders are bad for business. Naturally, many companies are worried about losing customers during this time. If you’re one of them, rest assured that there are…

How to Drive More Traffic to Your YouTube Channel

YouTube is bigger than all other social media channels and websites, with the exception of Google. Whether you are looking to grow your following or increase your video views on YouTube, the important thing is that you produce consistent, high-quality content for this channel. After all, it’s the second most-preferred platform for watching video among…

Savvy Techniques to Reduce Facebook Ad Spend

Facebook’s advertising platform is a great option for small and midsize businesses because it has powerful targeting capabilities and affordable costs. However, if you’re not careful, you can still end up throwing money away. To ensure you’re reaching the right audience and spending your ad budget wisely, we have some simple tips for you to…

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