Usability Principles to Keep People on Your Site

Does your website encourage visitors to stick around? If it doesn’t, this means that you’re losing customers and possibly even hurting your SEO. Usability has always been an important part of SEO, but it’s especially crucial now. Google wants to give users what they’re looking for, so having a relevant site that meets user needs…

5 SEO Tactics to Avoid Using

Search engine optimization is a must for your website. By practicing good SEO, you can drive relevant traffic to your website, improve the user experience and increase conversions. To get these results, you must use various tactics like writing great content and optimizing your site. However, there are some tactics you’ll want to avoid.  Below…

Tips for Using Emojis in Your Marketing

Using emojis in your marketing isn’t just trendy – it’s essential. Emojis are present in all forms of digital communication, ranging from email to Facebook to WhatsApp. In fact, 92% of online consumers now use emojis in their communications. It’s no wonder why more brands are jumping on board and using emojis to make their…

Content Trends to Have on Your Radar for 2020

Keeping up with the latest trends in content marketing can be an incredibly difficult task. Things change regularly and on a whim, so it’s important to be proactive. As we enter 2020 and beyond, you’ll want to keep the following content trends in mind. They are guaranteed to be part of an effective, professional content…

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