Content Trends to Have on Your Radar for 2020

Keeping up with the latest trends in content marketing can be an incredibly difficult task. Things change regularly and on a whim, so it’s important to be proactive. As we enter 2020 and beyond, you’ll want to keep the following content trends in mind. They are guaranteed to be part of an effective, professional content…

Social Commerce: The Next Big Thing in Online Retail

As more social networks look to add on-platform selling tools, social commerce will become more of a thing. Already, people can go through the entire customer journey without leaving social media. In time, networking websites like Facebook and Instagram will be more effective at promoting commercial products and services directly from their platforms.  If you…

5 Video Marketing Ideas for Small Businesses

Whether or not you enjoy creating videos, video marketing is a necessity for small businesses. With over one billion users watching 250 million hours of YouTube each day, it’s clear that people enjoy consuming content in a visual format. There are also technical reasons for adding video marketing to the mix, such as increased rankings…

Best Practices for Landing Pages in 2019

Landing page optimization doesn’t happen after making a few adjustments. It takes time, patience and diligence to see results. This is why marketers often get frustrated and give up. If you’re not seeing the results you hoped for with your landing pages, don’t throw in the towel. Continue collecting more data so that you can…

Top 3 Benefits of Using Messaging Apps for Customer Service

There are many ways to provide customer service, including email, telephone and live chat. Though each of these channels offers unique benefits, the most recent trend is messaging apps. Also called chat apps, these networking tools have become widely popular thanks to their quick, convenient capabilities. Some have developed into independent platforms, such as Facebook…

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