How to Drive More Traffic to Your YouTube Channel

YouTube is bigger than all other social media channels and websites, with the exception of Google. Whether you are looking to grow your following or increase your video views on YouTube, the important thing is that you produce consistent, high-quality content for this channel. After all, it’s the second most-preferred platform for watching video among…

Savvy Techniques to Reduce Facebook Ad Spend

Facebook’s advertising platform is a great option for small and midsize businesses because it has powerful targeting capabilities and affordable costs. However, if you’re not careful, you can still end up throwing money away. To ensure you’re reaching the right audience and spending your ad budget wisely, we have some simple tips for you to…

4 Steps to Building a Strong Social Media Strategy

A social media strategy is crucial in helping you stand out from the competition. You can use this strategy for direction and consistency, as well as reaching your goals. Creating a social media strategy of your own can be challenging, but it’s worth the extra work. Once you have an established strategy in place, you…

5 Ways to Handle Negative Comments about Your Brand

It’s never a pleasant experience to receive negative comments and reviews about your business. You work hard to deliver great products and services, so it’s hard not to take bad feedback personally. However, everyone receives negative feedback from time to time and it doesn’t necessarily mean that you’re doing anything wrong.  What’s important is how…

Should You Be Using Memes in Your Marketing?

Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not, memes are a great addition to your content marketing strategy. They aren’t reserved exclusively for friends and coworkers.  Originally,…

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