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Should You Be Using Memes in Your Marketing?

Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not, memes are a great addition to your content marketing strategy. They aren’t reserved exclusively for friends and coworkers.  Originally,…

Usability Principles to Keep People on Your Site

Does your website encourage visitors to stick around? If it doesn’t, this means that you’re losing customers and possibly even hurting your SEO. Usability has always been an important part of SEO, but it’s especially crucial now. Google wants to give users what they’re looking for, so having a relevant site that meets user needs…

5 SEO Tactics to Avoid Using

Search engine optimization is a must for your website. By practicing good SEO, you can drive relevant traffic to your website, improve the user experience and increase conversions. To get these results, you must use various tactics like writing great content and optimizing your site. However, there are some tactics you’ll want to avoid.  Below…

Tips for Using Emojis in Your Marketing

Using emojis in your marketing isn’t just trendy – it’s essential. Emojis are present in all forms of digital communication, ranging from email to Facebook to WhatsApp. In fact, 92% of online consumers now use emojis in their communications. It’s no wonder why more brands are jumping on board and using emojis to make their…

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