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5 Ways to Optimize Your Images for Visual Searches

The way people search online for products and services is becoming broader. Rather than typing in a query, users can use voice assistants or search for visuals. For example, if you’re looking for ideas on how to organize your laundry room, matching visuals are more helpful than written articles.  As people rely more on media,…

WordPress Site Slow? Here’s How to Make it Faster

Page load times have a significant impact on user experience. Every second counts – users care more about how quickly your pages load and less about the bells and whistles. Consider that 30 percent of users say they expect a page to load within 6-10 seconds. When in doubt, put your time and attention towards…

4 Steps to Building an Email List from Scratch

If you recently set up an online store or landing page promotion, the next step is to get in front of your audience. However, most people aren’t going to find you by accident, which is why you need to follow a strategy. The way to do this is by building a list of interested prospects…

How Different Generations Use Social Media

Animoto recently launched a survey to better understand how consumers’ purchase habits are influenced by a brand’s social media presence. Originally, the survey focused on Millennials, but Animoto looked closer at Gen Z, Gen X and Baby Boomers. If 75 percent of Millennials’ purchase decisions are influenced by a brand’s social media activity, that has…

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