5 Ingredients for a Successful Local Business Website
When people need a product or service, they look for it online. As a local business owner, it’s important that your website is well-designed and contains helpful information for your target audience.
So how do you know if your local business website is working in your favor?
Below you’ll find five essential ingredients that are necessary for a successful local business website. If you’re missing one of them, you’ll want to work on adding it to your site for improved performance.
1. Mobile-friendly design
Having a mobile-friendly website is vital, as your local audience is on the go and looking for quick information and solutions. The best way to maintain a mobile-friendly website is by choosing a responsive web design. These designs adapt to the user’s screen and provide a seamless experience. Aside from choosing a responsive web design, here are a few other things you can do:
- Make sure your pages load quickly
- Use a large, easily readable font
- Compress images and CSS
- Turn on autocorrect for forms
- Choose thumb-friendly buttons
2. Local SEO
Local SEO allows your website to be found by the right people. Regular SEO doesn’t take into account the user’s location, which is why it’s not enough for local businesses. By using local SEO, your business will be ranked higher than businesses that are located far away because it’s more relevant to the user.
Optimizing your site for local search involves a few strategies that are generally not used in regular SEO such as schema markup, authentic Google reviews, a Google My Business profile and directory listings like Yelp.
3. Map and contact info
Many people who visit your site will be looking for directions to your business, photos of your services and a contact number where they can reach you for questions. Make sure this information is easy to find. Links and large buttons are ideal because people want to tap and go.
If you’re not sure where to put your map, consider a dedicated Directions page that includes a map, nearby landmarks, your contact info and a contact form (for those who would rather have you reach out).
4. Newsletter option
It’s possible that some users won’t be ready to take action, but it’s still important to keep your business at the front of their minds. This is where having a newsletter or blog is helpful because people can sign up to receive your messages. Let users know what they can expect by signing up – exclusive offers, special promotions, invitations to sales and more.
5. Helpful information
Your local business website doesn’t have to be complicated. In fact, it’s often better to have a simple website that provides visitors with the information they need. To do this, you’ll need to know what your audience is looking for. Here is some basic information to start with:
- Hours of operation
- Product availability
- Contact information
- Call to action
- Directions and map
- Fresh content
These five ingredients are essential to your local business website. Depending on your business and industry, there may be additional things you need to include to cater to your audience. To learn more about building a successful local business website for your brand, contact WSI Internet Partners today.