Archive for April, 2020

4 Steps to Building an Email List from Scratch

If you recently set up an online store or landing page promotion, the next step is to get in front of your audience. However, most people aren’t going to find you by accident, which is why you need to follow a strategy. The way to do this is by building a list of interested prospects…

How Different Generations Use Social Media

Animoto recently launched a survey to better understand how consumers’ purchase habits are influenced by a brand’s social media presence. Originally, the survey focused on Millennials, but Animoto looked closer at Gen Z, Gen X and Baby Boomers. If 75 percent of Millennials’ purchase decisions are influenced by a brand’s social media activity, that has…

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