Tips for Driving Qualified Traffic to Your Site

SEO isn’t the only thing that drives traffic to websites. There are many other strategies that can be used to increase traffic to your site and build relationships with leads and customers. Some of these tactics cost money, while others require your time and effort. Find what works for your business and put your energy into the strategies that deliver the most ROI.

Below are a few of our favorite ways to drive more qualified traffic to your site.

Mix Up Your Content

By now you know that creating content plays a big role in your SEO. Plus, people are more interested in sites that have a lot of great content. If they like this content enough, they might even share it with their friends and followers on social media. This can drive more traffic back to your website. Be sure that all of your content is relevant, engaging and valuable to your readers.

Also, mix up your content so that it appeals to a wider audience. If you always write long-form content, your articles won’t appeal to people who prefers visuals like videos and infographics, and vice versa. Keep your content varied by writing long and short posts, creating podcasts, developing short videos and more.

Claim Your Online Business Profiles

Listing your business on the online directories makes it easy for people to find you. Most of these sites let you create a profile about your business and the products and services you sell. Start with the directories that are most relevant to your industry.

All businesses should claim their Google My Business profile, but others to consider are Angie’s List and Thumbtack. Also, make sure that your business is listed on popular review sites like Yelp. Reviews increase trust and credibility, plus boost SEO.

Be Active on Social Media

Being active on social media is another way to increase traffic to your site. And, when people visit your social media page to learn about your business, they will see that you are active and listening, which is a huge bonus.

To use social media effectively, start by promoting your blog posts and other useful content. This will encourage users to read your content and visit your website. It’s also important to be active in your conversations, such as by commenting on customer feedback, answering questions and showing gratitude.

Send Emails to Your Subscribers

Your email marketing strategy also deserves attention. Include links and site pages in your email content so that users are encouraged to visit your site. If you don’t have an email list, now is the time to build one.

Import contacts from your current mail list, or create a new list by asking current customers to subscribe. Give them something to make it worth it, such as exclusive content or special offers. Just be sure that you only add people to your email list with their permission, otherwise your emails might be flagged as spam. You don’t want this!

As you can see, there are many ways beyond SEO that allow you to drive targeted, qualified traffic to your website. To experiment with any of these traffic-boosting strategies without wasting time or money, contact WSI Internet Partners today.  

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