Are you wondering how often you should post content to Facebook? It’s a great question that doesn’t have a solid “right” answer. Ideally, you should be able to post whenever you want, as long as the content being posted is relevant to your audience and high in quality. But, consistency goes a long way in being successful on social media, as it lets your audience know when to expect posts.
Below we share some information on how often you should post to Facebook and the times that seem to be best according to expert research. Let’s dig in!
Frequency of Facebook Posts
Most studies agree that one post a day on Facebook is best, with a maximum of two posts per day. Any more than this can come across as spammy and may stop people from following you. On the flip side, you should post more than three posts per week, as three is the minimum for optimal engagement. Any less than this could make your profile look lazy or uninspiring, causing a drop in followers.
Timing of Facebook Posts
As for timing, studies show that early afternoon is best. Be mindful of the different time zones your audiences are in, as early afternoon for you could mean late afternoon for others. Of course, you should always see what works best for you. If more people are posting in early afternoon, your content could get lost in the shuffle. It’s possible that early morning or late evening will create more engagement for you.
Scheduling Posts on Facebook
A neat feature to using social media is that you can schedule your posts to roll out at a certain time. To schedule a Facebook post, follow these steps:
- Create your post at the top of your Page’s timeline
- Find Schedule next to the Publish button
- Below Publication, select the time and date you want the post to appear on your followers’ news feeds
- Click Schedule
Facebook is a brilliant platform for staying in touch with your customers, keeping them updated on your products and services and building stronger relationships. But, Facebook is getting more competitive, so it’s important to find ways to make your content stand out. Success partly comes from posting at the right frequency, time and day. To see more from your social media marketing strategy without going over budget, contact WSI Internet Partners today.
