Savvy Techniques to Reduce Facebook Ad Spend

Facebook’s advertising platform is a great option for small and midsize businesses because it has powerful targeting capabilities and affordable costs. However, if you’re not careful, you can still end up throwing money away. To ensure you’re reaching the right audience and spending your ad budget wisely, we have some simple tips for you to…

4 Steps to Building a Strong Social Media Strategy

A social media strategy is crucial in helping you stand out from the competition. You can use this strategy for direction and consistency, as well as reaching your goals. Creating a social media strategy of your own can be challenging, but it’s worth the extra work. Once you have an established strategy in place, you…

Should You Be Using Memes in Your Marketing?

Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not, memes are a great addition to your content marketing strategy. They aren’t reserved exclusively for friends and coworkers.  Originally,…

Social Commerce: The Next Big Thing in Online Retail

As more social networks look to add on-platform selling tools, social commerce will become more of a thing. Already, people can go through the entire customer journey without leaving social media. In time, networking websites like Facebook and Instagram will be more effective at promoting commercial products and services directly from their platforms.  If you…

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