Influencer marketing is all the talk these days, but many people are still unsure of what it really entails. Before you get started with an influencer marketing campaign, it’s important to know what this form of marketing involves, what you have to gain from it and what makes a strong influencer marketing strategy. Let’s dig…
Google My Business is an incredible platform that helps capture the attention of online shoppers. Thankfully, Google continues to roll out new features that give businesses and retailers more options to connect with their audience. Let’s discuss the latest features to have on your radar and how to use them to grow your business. Special…
Local SEO helps your business appear in the search listings for a specific location. By optimizing your local SEO, you can generate more traffic, leads and conversions. It’s important to make local SEO part of your marketing strategy, as this is one of the best ways to compete with larger brands that have unlimited resources….
As a social media marketer working to build better relationships with your audience, the last thing you want to do is come off as annoying. Not only might this prevent your followers from liking and sharing your posts, but also it might cause them to not follow you at all. This is why it’s important…
Whether you are launching a new website or updating your current website, it’s important to follow the latest design trends. This is not for the purpose of “playing it safe” but to ensure your website meets user expectations. When visitors come to a website, they expect a good experience. By following the latest trends, your…
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