The Best Suggestions for Maximizing Your LinkedIn Company Pages

LinkedIn recently published the ten most followed company pages on the social network. The top contenders include Google, Amazon, LinkedIn, Facebook and TED Conferences. Even though these are big corporations with millions of followers and large advertising budgets, we can still learn from them.  According to LinkedIn’s own analysis, here are some of the things…

How to Connect with Your Audience Over Summer

Are you finding it difficult to get engagement from your social media followers during the summer? It’s not unusual. It’s all part of the summer slowdown. Unless you’re selling products and services directly related to the summer, you’ll probably notice less activity on your social channels. School is out, families are on vacation and people…

What is Influencer Marketing and is it Right for You?

Influencer marketing is all the talk these days, but many people are still unsure of what it really entails. Before you get started with an influencer marketing campaign, it’s important to know what this form of marketing involves, what you have to gain from it and what makes a strong influencer marketing strategy. Let’s dig…

New Features Worth Checking Out on Google My Business

Google My Business is an incredible platform that helps capture the attention of online shoppers. Thankfully, Google continues to roll out new features that give businesses and retailers more options to connect with their audience. Let’s discuss the latest features to have on your radar and how to use them to grow your business.  Special…

Effective Ways to Improve Your Local SEO

Local SEO helps your business appear in the search listings for a specific location. By optimizing your local SEO, you can generate more traffic, leads and conversions.  It’s important to make local SEO part of your marketing strategy, as this is one of the best ways to compete with larger brands that have unlimited resources….

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