Whether you are launching a new website or updating your current website, it’s important to follow the latest design trends. This is not for the purpose of “playing it safe” but to ensure your website meets user expectations. When visitors come to a website, they expect a good experience. By following the latest trends, your…
Are you wondering how often you should post content to Facebook? It’s a great question that doesn’t have a solid “right” answer. Ideally, you should be able to post whenever you want, as long as the content being posted is relevant to your audience and high in quality. But, consistency goes a long way in…
Your site’s bounce rate refers to the percentage of visitors that land on your website and leave before visiting a second page. You can find out what your bounce rate is in Google Analytics. It’s important to give attention to your bounce rate, as a high rate means that many of your users are leaving…
At first glance, social media doesn’t look too difficult. It consists of posting content to your profile and sharing interesting content with your followers. But, mistakes can happen. There are the obvious but not-so-damaging errors, such as spelling and grammar mistakes. Then, there are the less obvious but more damaging errors like misunderstanding the purpose…
SEO isn’t the only thing that drives traffic to websites. There are many other strategies that can be used to increase traffic to your site and build relationships with leads and customers. Some of these tactics cost money, while others require your time and effort. Find what works for your business and put your energy…
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