Whether or not you enjoy creating videos, video marketing is a necessity for small businesses. With over one billion users watching 250 million hours of YouTube each day, it’s clear that people enjoy consuming content in a visual format. There are also technical reasons for adding video marketing to the mix, such as increased rankings…
Landing page optimization doesn’t happen after making a few adjustments. It takes time, patience and diligence to see results. This is why marketers often get frustrated and give up. If you’re not seeing the results you hoped for with your landing pages, don’t throw in the towel. Continue collecting more data so that you can…
There are many ways to provide customer service, including email, telephone and live chat. Though each of these channels offers unique benefits, the most recent trend is messaging apps. Also called chat apps, these networking tools have become widely popular thanks to their quick, convenient capabilities. Some have developed into independent platforms, such as Facebook…
LinkedIn recently published the ten most followed company pages on the social network. The top contenders include Google, Amazon, LinkedIn, Facebook and TED Conferences. Even though these are big corporations with millions of followers and large advertising budgets, we can still learn from them. According to LinkedIn’s own analysis, here are some of the things…
Are you finding it difficult to get engagement from your social media followers during the summer? It’s not unusual. It’s all part of the summer slowdown. Unless you’re selling products and services directly related to the summer, you’ll probably notice less activity on your social channels. School is out, families are on vacation and people…
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