Facebook’s advertising platform is a great option for small and midsize businesses because it has powerful targeting capabilities and affordable costs. However, if you’re not careful, you can still end up throwing money away. To ensure you’re reaching the right audience and spending your ad budget wisely, we have some simple tips for you to…
A social media strategy is crucial in helping you stand out from the competition. You can use this strategy for direction and consistency, as well as reaching your goals. Creating a social media strategy of your own can be challenging, but it’s worth the extra work. Once you have an established strategy in place, you…
It’s never a pleasant experience to receive negative comments and reviews about your business. You work hard to deliver great products and services, so it’s hard not to take bad feedback personally. However, everyone receives negative feedback from time to time and it doesn’t necessarily mean that you’re doing anything wrong. What’s important is how…
Whenever you’re on social media, you’re probably bombarded with memes – not that it’s a bad thing! Memes are hilarious and amusing as they combine images and texts to send a message. Believe it or not, memes are a great addition to your content marketing strategy. They aren’t reserved exclusively for friends and coworkers. Originally,…
Does your website encourage visitors to stick around? If it doesn’t, this means that you’re losing customers and possibly even hurting your SEO. Usability has always been an important part of SEO, but it’s especially crucial now. Google wants to give users what they’re looking for, so having a relevant site that meets user needs…
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